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COME TOGETHER: THE BUSINESS WISDOM OF THE BEATLES
Come Together: The Business Wisdom of the Beatles
Authors Richard Courtney and George Cassidy talk with our host Joe Condon about Come Together: The Business Wisdom of the Beatles. How the Beatles both failed and triumphed as businessmen and the lessons today’s entrepreneurs and business leaders can draw from this unique journey is the subject of this book. Courtney and Cassidy recount the band’s many exploits, from its early struggles in Hamburg to the success of Sgt. Peppers Lonely Hearts Club Band and beyond, revealing from a business perspective what worked and what didn’t. More than the music, this book explores what it took to pass the audition.